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Greetings from Anchialo
Care from the salt pans of old Pomorie
Natural cosmetics with Black Sea lye and liman mud — from the shore of Lake Pomorie.
The nameAnchialo.
Anchialo.
The ancient name of Pomorie.
Ἀγχίαλος — “by the sea, by the salt”
Before it became Pomorie, the town was called Anchialo. It lived off salt — off the salt pans on the shore of the salt lake, where to this day sea water evaporates under the sun and leaves two gifts behind: salt and lye.
We make ANCHIALO right there — in a workshop on the shore of Lake Pomorie. The black-and-white labels carry the memory of those days: salt workers with their wheelbarrows, white heaps of salt, the beaches of a century ago.


What is the lye?What remains
What remains
when the sea turns to salt.
I
The brine
Salty water from the lake fills the shallow salt pans, known locally as “frying pans”.
II
The sun
The water slowly evaporates. Nothing is added — the sun and the wind do the work.
III
The salt
The salt crystallises and settles on the bottom of the pan — a layer of 8–12 cm.
IV
The lye
Above the salt remains a dense liquid, rich in magnesium. This is Black Sea lye.
In numbers
How much lye is inside
95%
Black Sea lye in the massage gels and oils
35%
lye in the toothpaste — no fluoride, no parabens
10%
in the mouthwash and shower gels — the right amount for every day
1955
the year the lye toothpaste technology dates back to

The favourite
Massage gel with arnica
Over 95% stabilised Black Sea lye with arnica extract — for joints, muscles and tired limbs.
Apply to the affected area, rub in with a massage and leave on from 30 minutes to a few hours.
Best loved
Full catalogue →Our customers’ favourites

The whole family
On the shore, where they were born
Lye, massage gels and oils, a liman mud mask, toothpaste and mouthwash, shower gels and soaps. All built on Black Sea lye from the salt pans of Pomorie.
Full catalogue →
Where to buyHere we tell the story.
Here we tell the story.
You order at luga.bg.
anchialo.bg is the home of the brand. All ANCHIALO products are ordered at our official online shop luga.bg — the same products, the same people, from Pomorie.
Official online shop
luga.bg
- Delivery in Bulgaria and the EU
- Card or cash on delivery
- Directly from the manufacturer





